Why the lack of polish in gears 5 matchmaking screens?

Matchmaking for instance in gears 5…
All white screen , white numbers for ranks ,
No emblems , no color rank icons being shown …
Instead…white 8-bit Kindergarten icons next to gamertags like Umbrellas , kitty cats and turds …
What in hell happened to gears?

Gears 4 had gorgeous emblems ,
color rank icons being shown etc. it actually
Looked polished and professional

Why the downgrade in gears 5?