My friends had a meh experience with Gears 5 when it came out, they stopped playing it after a week. But, they’re interested in the upcoming “new” horde mode and want to play it with me. But they want to play as the new characters and don’t want to spend $5 or “”"“10"”"" hours. What about a free character weekend? From like Friday to Sunday have all the characters free, so that newbies enjoy certain characters and then grind/buy the ones they want. (Kind of like a free weekend that some games do in order to boost sales.)
I don’t see why that couldn’t work, but knowing that TC is greedy as hell, I doubt that will happen my friend.