I was buying $60 games in the late 80’s and in the 90’s $60 became standard. Some special games (like SF2 when it debuted on SNES) went for well over $60. So, the cost of entry really hasn’t changed much in decades.
That doesn’t change the fact that Gears 5 has been a flop with the fans and a big complaint is the perception that it’s overtly designed for milking profit. It’s made to look worse when the AAA title of the year (Borderlands) is giving players better looking skins for free in game and never charges for them. There’s even a mission in that game that mocks the greed of modern game devs selling broken games that are heavy in micro transactions.