I would consider medals part of the unlocks for sure. To me they seem like a highly improved version of the current banner/bloodspray system, both of which are undoubtedly the worst cosmetics I’ve ever seen in any game, because… well, they can’t even be seen lol. And besides, the current “amazing idea” TC had is to put bloodsprays on the screens of killed players in the next update. Which, good on them for doing something, but… Gears 3 already had this, and it was WAY better because the medals actually meant something.
Maybe that’s what I dislike most, now that I think about. It’s the fact that all these unlocks don’t really mean anything, in the sense that you don’t have to do things like getting MVP, or getting thousands of kills with a weapon, or beating Horde on high difficulties to earn them. You either buy them or grind out easy tasks that take a long time because there’s so much of them. I don’t really like that… it feels cheap 