I think it’s a response, led by greed obviously - the lower prices were raised, not the higher prices lowered - as regards the previously borderline false advertising behind some of the ‘bonus’ iron on offer.
For example…
Was £6.99 for 1000 iron.
2000 iron was £14.99, which is more than £6.99 x 2, £1.01 more to be exact. Ah, but you get ‘bonus’ iron, 250 of it. Where I come from, a ‘bonus’ such as this, is expected to be an entirely free extra thank you, not a partially paid for one.
Same applies at the previous price points for the 5k and 10k iron bundles, where again, some of that ‘bonus’ was paid for when comparing with stacking up the 1k price.
Extremely disingenuous behaviour at best, but hey, it’s now solved by the upping the lower prices.
Although, I don’t blame TC for this. A poor Gears game, on them by and large. But…
There will be a team dedicated to pricing iron / dresses, with their sole aim being to use all the data they have in order to make as much money as possible from selling it all. These aren’t the devs btw - and I genuinely believe that most devs really do just want to make great games that people enjoy - they’re analysts, marketing muppets, pricing specialists. Consumers are wallets to these people, nothing more, nothing less.
(As an aside, it is always funny to see people happily, indeed proudly, display that they’ve been fleeced for as much as a team of analysts thought they could be fleeced for. Pure gold!)


