Read the article if you’d like. But to sum it up it explains how the earlier gears like the first one was very cheap to make and made a huge profit in comparison to what it cost to develop. But each game got more expensive to develop. One of the developers of Epic says in it that gears four would have bankrupted the company if it was anything short of a massive success. Hence why they implemented MT in 3 and why most games have MT. The cost of games have not changed yet the amount to develop them has. So this idea that people spending $60 on a base game should be enough just isn’t true. Games don’t cost a few million to make like they did on the PlayStation 1.
Also it’s just not how business works. It’s not like epic or the TC pays for the development out of pocket. Microsoft covers a big portion of the cost. In a way you could look at them like investors. The goal of any investor is to take the money they put into something and double it because they have faith that whatever they are investing in will be successful and yield them a big return. So Microsoft isn’t saying to the TC but micro transactions in the game because we are evil. They are saying we invested a lot of money into this franchise, numbers show base sales of the game alone wont yield profit or even let us break even, there needs to be a way for us to recoup what we spent.
It then puts TC in a position where they are like wel how can we do that without pissing off too many people . How about cosmetic items that have no effect on gameplay whatsoever.
Meaningful expansions? This isn’t an mmo. You get free maps that’s about the closest to an expansion for this game you’re gonna get