For TC. Look, the majority of customers understand that the most important factor of a game is profit, we understand that you’ll have board meetings having to explain your margins but you have to find a more ethnical approach for this. Quite clearly game developers will try squeeze as much money as possible until governments step in and I certainly appreciate the removal of loot boxes from gears 4, that’s a sound customer friendly move.
However there needs to be some modesty in the prices that you’re currently charging. Skins in store for an individual weapon at £4? If you’re wanting that skin for a full set you’re talking over a days wage for some people. Forgive me for not knowing the job role but it mustn’t take a designer more than a few hours to draft these skins up, therefore I’m assured you can pump these out and make your money while charging respectable prices.
Gamers are constantly labelled as toxic, aggressive & demanding yet all they really want is to be shown a little bit of respect. What I mean is that they feel betrayed when the requirement to get their hands on novelty content such as weapon and character skins is to be affluent.
Luckily, I myself don’t tend to buy skins and whatnot but for those who do, you need to find a middle ground with your costumers and not take them for a ride.
The industry as a whole must learn to see their customers as an audience rather than just a revenue stream.
I mean surely it must be detrimental to the studio knowing that the games you produce are being tarnished as predatory due to their micro transactions when almost all of the complaints could be quelled by just finding some equilibrium on price ?